Media Spending Will Soar As People Fall In Love With Digital Devices: Forecast

If President Obama wants more evidence to support his belief that the economy is strengthening, he might want to look at the latest edition of private investment firm Veronis Suhler Stevenson’s annual five-year financial forecasts for the U.S. media. The 26th edition of the VSS Communications Industry Forecast projects $1.2T in spending this year, up 5.2% vs 2011 and headed to nearly $1.5T in 2016. The firm is bullish on digital media, especially mobile devices. “Digital’s influence is now a constant and significant factor in every sector, segment and sub-segment of the U.S. communications industry,” company president John Suhler says. We can’t say precisely what the firm expects, though: It no longer provides reporters with the full report that includes economic assumptions and detailed forecasts for different industries. Still, here are a few interesting factoids from the info the company did disclose. (more…)

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