How Oscar's Surprising Changes Affect Awards Season: Analysis

My phone started ringing off the hook shortly after the Academy of Motion Picture Arts And Sciences sent out their press release today detailing key dates in the voting schedule for the 85th annual Academy Awards. Awards consultants I spoke to were clearly thrown for a loop and expressed dismay over the new dates — particularly the Academy’s switch from the previous Oscar nominations announcement date of January 15 to January 10, an unprecedented three days before the Golden Globes.

Related: OSCARS: Nominations Date Shifted To Jan. 10 — Before Golden Globes

Does this blunt the impact of the Globes? In some ways it definitely will as the Academy’s nomination announcement will get enormous attention just as the Hollywood Foreign Press Association is drumming up attention for its own big night. Also, the usual window in which studios use Globes wins for newspaper, online and TV advertising is, well, out the window as Oscar nominations will likely take precedence. Last year, there was a week-and-a-half between the Globes ceremony and the Oscar noms. Now the two are much, much closer. The impact, if any, of Globes nominations on Oscar voters is also minimalized as the Globes noms are announced December 13 and Oscar nom voting starts four days later on December 17, with ballots now due back January 3.

And then there is the Broadcast Film Critics Association’s Critics Choice Movie Awards, another big telecast movie awards show that usually falls on the Thursday or Friday before the Globes. No date has been announced for 2013, but the group’s decision will certainly be impacted by today’s Academy news. Certainly they don’t want to show to fall on the same day as Oscar nominations, but will they move earlier because of this? There’s only so much wriggle room here. Making things even more crowded and headache-inducing for awards consultants, The National Board Of Review also holds their awards ceremony in New York on January 10th (more…)

This article was printed from https://deadline.com/2012/09/oscars-surprising-changes-hammond-analysis-338498/