A week before the official start of the season, we have the first big debut of fall 2012. It goes to NBC’s Revolution, the network’s first big scripted premiere in quite awhile. JJ Abrams and Eric Kripke’s post-apocalyptic drama opened with a 4.1/11 in adults 18-49 and 11.7 million viewers at 10 PM last night. In 18-49, Revolution was the top drama premiere on NBC in five years, since the ill-fated Bionic Woman in September 2007 (5.7); the top drama debut on any network in three years, since ABC’s V in October 2009 (5.2); and the highest-rated 10 PM premiere in five years, since ABC’s Big Shots in September 2007 (4.5). It eclipsed the debut of NBC’s Smash in the slot last season, which aired on the highly promoted night after the Super Bowl with a bigger lead-in from a Super Bowl-boosted The Voice. This is the highest-rated 10 PM drama telecast on any network in almost three years, since a January 2010 episode of ABC’s Private Practice. The only element of concern in Revolution’s big opening is the 14% drop-off between the first and the second half-hour, but this is an issue a lot of 10 PM shows face.
From 8-10 PM, The Voice (4.6/12) was up 12% from its fast national last week. Versus the comparable telecast last season, it was down 23%. NBC won the night in 18-49 (4.4/12) and total viewers (12.8 million). (more…)