Google Joins Online Retailers For Fox's Digital HD Launch

This is a big addition for the Fox initiative designed to promote sales of digital downloads of home videos, which kicks off today. The studio is making more than 600 movies available under its new Digital HD-branded program. Today’s top attraction is Prometheus, being offered for less than $15 and three weeks before it’ll be out on DVD or Blu-ray. Fox‘s early release date for electronic sales is the change that’s generated the most industry buzz. Google had been the most glaring missing piece in Fox’s distribution network that includes Apple’s iTunes, Amazon, Best Buy’s CinemaNow, PlayStation, Walmart’s VUDU, and Xbox Live. But Fox says today that its Digital HD films will be available through Google Play and YouTube. Consumers who buy home videos through any of the online retailers will also have streaming rights, although the exact method varies depending on the seller’s business arrangements. (more…)

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