Presidential Campaigns May End Up Wasting Billions On Their TV Ads

Two Wall Street analysts point to that conclusion in reports this morning that examine the estimated $2.8B being spent on local TV this presidential election cycle from different perspectives. Only about 800,000 voters are even persuadable this year, Wells Fargo Securities’ Marci Ryvicker notes citing information from Kantar Media’s authoritative Campaign Media Analysis Group. Even more startling, she says, “the BEST way to reach such voters is through ‘fringe’ programs such as Jeopardy and Wheel Of Fortune.” Thus far the biggest surprises in the campaign have been that spending is stronger than she expected in Wisconsin, but weaker in Pennsylvania and Missouri. (more…)

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