Jennifer Lopez Joining NuvoTV
Lopez and her Nuyorican Productions will contribute programming, work on strategy and assist in marketing the English-language cable network that’s aimed at Latino viewers, she told Bloomberg. In exchange, she’ll receive a minority stake. “I’m going to be a creative executive and part owner who will be very involved with every aspect of the network,” Lopez said. “Development, production, marketing, I’ll be involved on every side of it so we hit all the right points.” NuvoTV said last month it raised $40M from current investors Columbia Capital LLC and Rho Capital Partners and new investors Veronis Suhler Stevenson LLC and Tennenbaum Capital Partners LLC. The money will be used for new shows and marketing, much of which will support Lopez’s efforts, CEO Michael Schwimmer said. NuvoTV is available in 30 million U.S. homes through pay-TV systems operated by Dish Network, AT&T, Verizon Communications, Comcast, Cox Communications, and Time Warner Cable.
Virgin Produced Partners With VEVO For In-Flight Programming
The deal provides the Virgin Produced Channel onboard Virgin America with VEVO music videos and original programming. Music videos from artists such as Katy Perry, Coldplay, Rihanna, will.i.am, Graffiti 6 and David Guetta are currently airing as well as an episode from the VEVO GO Shows series which features a live concert with Demi Lovato. “VEVO’s partnership with Virgin Produced brings our platform to new heights, quite literally,” said Doug McVehil, VEVO’s Senior VP, Programming, Talent & Content Operations. Each block of programming will feature a music-infused program titled VEVO Sound + City which takes Virgin Produced Channel viewers on a musical tour of one of Virgin America’s destinations. The city of San Francisco will be the first stop. The Virgin Produced Channel launched first onboard Virgin America in April.