RATINGS RAT RACE: 'The Voice' Off To Modest Start, 'New Normal' So-So In Preview

And we’re off. In the first major premiere of the season, NBC’s The Voice last night opened its third season with a 4.1 rating/11 share in adults 18-49. In today’s broadcast universe that is a respectable number; for ratings-challenged NBC, it could be a cause for celebration. But by major talent competition standards, especially for a young series like The Voice, it is just OK. Of course that was way down from last season’s Super Bowl-inflated Voice opener. But it was also down from the series’ series debut in April 2011 (5.1/13). Additionally, The Voice was down 7% from last season’s finale. (And keep in mind, the show is usually front-loaded, with its blind auditions garnering the highest ratings.) Facing Monday Night Football for the first time in its run, it was a tenth behind the series debut of Fox’s The X Factor (4.2/12) last fall. The two music competition shows are set to clash head-to-head on Wednesday.

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This article was printed from https://deadline.com/2012/09/ratings-rat-race-the-voice-off-to-modest-start-new-normal-so-so-in-preview-333685/