Specialty Box Office: 'Detropia', 'Hello I Must Be Going', 'Keep The Lights On', 'Bachelorette' Drive Debuts

Brian Brooks is managing editor of MovieLine.

More than a half-dozen new specialties headed to theaters over the weekend and half managed to gross fairly impressive returns in limited release. Loki Films’ Detropia drove into one location, grossing a stellar $18,350, giving it bragging rights to the weekend’s highest screen average and one of the year’s best documentary openers. Also bowing solid were Oscilloscope’s Hello I Must Be Going in a pair of locations, averaging $12,500, while Music Box’s Keep The Lights On averaged $10,746. The Weinstein Company’s multiplatform label Radius’ Bachelorette opened weaker, though in a much higher number of theaters. The Sundance feature averaged $4,064 in its initial theatrical run. The title has been available on VOD since early August. Roadside Attractions’ Branded failed to lure significant crowds, though the title opened by far in the most locations of this weekend’s crop of newcomers. In 307 theaters, it averaged a paltry $769 per site.
(more…)