SUNDAY AM, 5TH UPDATE: This is traditionally such a terrible box office Friday through Sunday that Hollywood skeds only low-profile movies. It’s official: the fall film season started with a whimper. It’s the worst grossing weekend of the year and this is also the worst grossing weekend in years. It looks like the entire North American box office might barely add up to $70 million, which is down 13% from last year. The weekend of September 5, 2008 was the last time no films grossed over $10 million. Ouch!
2016 Obama’s America grossed $26.1M by end of today (give or take some bucks) and passed 4 of Michael Moore’s five political documentaries to become the #2 all-time biggest. Only Moore’s Fahrenheit 9/11, his highly critical examination of the first term of President George W Bush, retains the #1 position with $119.1M. It’s extremely unlikely that 2016 Obama’s America will make even half that. But it now has made more money (not adjusted for inflation or higher ticket prices) than Moore’s Sicko (2007 – $24.5M), Oscar-winner Bowling For Columbine (2002 – $21.5M), and Capitalism: A Love Story (2009 – $14.3M).
Related: Anti-Obama Pic Now Bigger Than 3 Michael Moore Movies
Related: Summer 2012 Ends Weak
Lionsgate has the #1 movie for the 4th weekend in a row – The Possession with an asterisk because its $9.3M grosses are so low.
Among wider release newcomers, CBS Films’ Sundance pickup The Words (2,801 theaters) came behind #2 Lawless from The Weinstein Co and #3 The Expendables 2 from Millenium/Lionsgate with only $4.7M for the weekend. That’s less than the studio’s very modest expectations and tracking for this drama masquerading as an art house pic. It cost only $6M to make (the whole production was shot in 25 days in Montreal), and CBS Films spent just $2M for U.S. only for this pic written and directed by Brian Klugman and Lee Sternthal. Meanwhile Hollywood has to start asking itself whether one-time People Sexiest Man Alive, Bradley Cooper, really is a draw for female moviegoers. (I think he does better in bromance movies like The Hangover and Limitless and The A Team. And he shows his acting chops in the upcoming The Place Beyond The Pines and Silver Linings Playbook.) CBS Films spent a very conservative amount to market The Words to only women, and particularly older women. The audience turned out be 58% female, with 78% aged 25+. The film received a ‘B’ Cinemascore. (more…)