The big shows last night on TV were football and Bill Clinton. The NFL regular season kicked off on NBC (8.7/23) as the Dallas Cowboys beat the defending Super Bowl champs the New York Giants. However, it wasn’t all touchdowns — this year’s 8:30-11 PM ET opener was down 15% from the 10.2/27 fast nationals of last season’s September 8 opener. Nonetheless, the Cowboys-Giants game dominated the night, pulling in 21.81 million viewers and leading NBC to the nightly win in total viewers and adults 18-49. The network’s 8:30 PM NBC Sports NFL Kickoff (5.5/17) was also down from last year, falling 14% from the 6.4/21 of last September 8. (more…)