EMMYS: Bruce Rosenblum On His Plans For TV Academy

Warner Bros Television Group president Bruce Rosenblum is in the midst of his first Emmy campaign as chairman of the TV Academy, a post he took over in January that makes him the first top Hollywood player in two decades to lead the organization. His first major TV appearance as TV Academy chief was at the Emmy nominations announcement last month where he shared the stage with pajama-clad Primetime Emmy Awards host Jimmy Kimmel. Kimmel’s stint was a departure from tradition (forced by an unexpected travel complications for Nick Offerman), just like Rosenblum is looking to change things up at the TV Academy.

AwardsLine: What are the major changes you have made since becoming chairman?

Bruce Rosenblum: We are in the early stages of reinventing the Academy. We were successful in attracting high-level executives to the executive committee, we have some new governors, and the old faces at the Academy have worked extremely well with the new faces. We thought about adding voices from places like Hulu (CEO Jason Kilar) and producers who have experience with different ways of storytelling (Gail Berman, Lloyd Braun). On the other hand, you have one of the premiere writers in Ryan Murphy, and both (Sony TV’s) Steve Mosko and (20th TV’s) Dana Walden have been critical in adding a voice to ways we can implement things at the Academy.

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This article was printed from https://deadline.com/2012/08/emmys-bruce-rosenblum-academy-of-television-arts-and-sciences-first-term-atas-320823/