Universal Marketing Restructure: Egan Names Moses Marketing Co-Prexy, Pekurovskaya To Head Creative Advertising

Michael_MosesEXCLUSIVE: Universal Pictures is restructuring its marketing department this morning. Michael Moses will be promoted to Co-President of Marketing.  That makes him number two to Eddie Egan, who has been President of Marketing since 2007. Maria Pekurovskaya will be named Head of Creative Advertising, and is being upped to executive vice president.

Finally, Jackson George has been hired away from his post as Head of Creative Advertising at Overture Films to become senior vice president of Creative Advertising for Universal. He and senior vice president Scott Abraham will report to Pekurovskaya,  while executive vice president of Creative Advertising Frank Chiocchi will continue to report to Egan. Pekurovskaya and Moses will also report to Egan. Egan reports to Universal Pictures chairman Adam Fogelson, who with co-chairman Donna Langley and her production team are trying to give that marketing team better pictures to sell as the studio tries to turn things around. Got all that?

Moses has been executive vice president of Publicity and Marketing at Universal since 2002. He joined the studio in 2000 after previous publicity stints at Disney and Warner Bros. Pekurovskaya has been part of Universal’s Creative Advertising department since 2002 and before that was a writer and producer at Ant Farm, with earlier stints at MGM and Columbia Pictures.

Jackson_GeorgeEgan will announce the promotions this morning to staff. I got an early peek at his statement.

Of Moses, Egan said: “Michael is an incredibly gifted strategist, I trust his instincts and know he has the creative capacity and experience to  help me lead this team.”

Of Pekurovskaya, Egan said: “We identified Maria as a huge talent from very early on, and her abilities have continued to grow in the nearly 10 years she’s been at the studio. She and the entire team comprise what I feel is one of the most formidable creative departments in the industry.”

Jackson spent two years at Overture and before that spent nine years at In Sync Advertising working on a long roster of movie ad campaigns.

This article was printed from https://deadline.com/2010/04/universal-marketing-shake-up-moses-named-marketing-co-prexy-pekurovskaya-to-head-creative-advertising-department-31875/