Joe Utichi is Deadline’s London contributor:
UPDATE, 8:06 AM: The BBC says that the London 2012 Olympics have become the biggest national television event since current measuring systems began. The 51.9M Britons – or 90% of the nation – who tuned in to at least 15 minutes of coverage over the past two weeks outpaced the previous record holder, 2002’s World Cup soccer tournament, which drew 81% of the population. By futher comparison, Queen Elizabeth II’s recent Diamond Jubilee celebrations were watched by 69% of Brits and Prince William’s marriage to Kate Middleton in April 2011 was watched by 61%. Among the top viewing peaks during London 2012 were the Opening and Closing Ceremonies and gold wins by Usain Bolt, Mo Farah, Jess Ennis, Greg Rutherford and Sally Pearson.
PREVIOUS, 3:51 AM: The BBC just announced that Sunday night’s Olympics Closing Ceremony peaked at 26.3M at 9:35 PM UK time across BBC One, BBC HD (3D) and Red Button Olympics 1. The audience average on BBC One throughout the program from 9 PM-12:20 AM was 22.9M. This was an audience share of a gargantuan 80.7%. It was a record BBC audience figure for an Olympics Closing Ceremony. (Previous high was 1992’s Barcelona games with an average audience of 11M and 47% share.) Numbers never dropped below 20M. (more…)