'Red Hook Summer', '2 Days In New York' Debuts So-So: Specialty Box Office

Brian Brooks is managing editor of MovieLine.

A pair of New York-centric limited releases debuted in exclusive runs in NYC over the weekend and the numerical results were decent at best. Red Hook Summer and 2 Days In New York lead specialty openers with limited runs. Spike Lee’s latest Brooklyn tale Red Hook Summer bowed in four locations in Manhattan and Brooklyn, averaging $10,525. OK but not spectacular. The film doesn’t have major stars and its distributor touted its opening on four screens instead of the “safer route” of two locations as many specialty openings do.

“We’re very excited, and think this is a great start to the show,” Variance Films head Dylan Marchetti said. “As Spike often says, ‘no shenanigans’ – so rather than play the per-screen average game and open only two theaters, we made sure the film was available to its audience in Harlem and of course, the Republic of Brooklyn right on the break, and the reaction from the crowds showed it was clearly worth it.” Variance and Lee’s 40 Acres plan to keep RHS in the New York area next week, followed by an expansion in Atlanta, D.C., Chicago, Baltimore, Philadelphia and LA in two weeks with more to come August 31st.

Julie Delpy’s 2 Days In New York is the followup to her popular chatty comedy 2 Days In Paris in which she starred opposite Adam Goldberg. For New York, she essentially reprised the formula, switched cities and switched to Chris Rock as her love interest. The Sundance 2012 entrant has not grabbed audiences like the first one, at least in its theatrical debut, though it performed decently with a $13,500 average in two theaters. (more…)

This article was printed from https://deadline.com/2012/08/box-office-red-hook-summer-2-days-in-new-york-only-ok-in-bows-specialty-box-office-317528/