UPDATE: RATINGS RAT RACE: London Olympics Day 10 Squeaks Victory Over 2008 Beijing Games

UPDATE, 4:40 PM: It was close, but in the final numbers the second Monday of the XXX Summer Olympics (15.8/25) drew even with Beijing in ratings and actually got ahead of the 2008 Games in viewership. NBC’s 8-11:05 PM coverage ended up flat with the comparable night of the 2008 Beijing Summer Games (15.8/26). However, London was up over Beijing when it came to total viewership last night – by 1%. A total of 26.6 million viewers watched the Day 10 primetime broadcast last night. That’s up from the 25.99 million reported earlier in fast nationals. It is also up from the 26.4 million who watched the comparable night of the 2008 Beijing Summer Games and 2% higher than the comparable night for the 2004 Athens Summer Games. Monday was only the second night this Olympics that total viewership has been less than 30 million, with August 5’s coverage pulling in 28.0 million. On average, the first 11 nights of the London Games have been a real winner for NBC, garnering the network the highest average viewership and household ratings for any non-U.S. Summer Games since the Montreal Olympics of 1976. On average, over the first 10 days, the network has hit 10-year high ratings. Over on NBC Sports Network, Monday actually was a record breaking day.

Related: NBC Scores 10-Year Ratings High With London Olympics


This article was printed from https://deadline.com/2012/08/tv-ratings-london-olympics-day-10-beats-beijing-2008-gabby-douglas-bachelor-pad-the-glass-house-hit-lows-314838/