NBC‘s coverage of the first eight nights of the London Summer Olympics has set more viewership records. The network said each night including the Opening Ceremony last Friday has averaged 28.5 million viewers or more for the first time in the history of televised Summer Olympics (the first was Rome 1960). Additionally the overall eight-night average of 34.5 million viewers and 19.2 household rating through last night is the highest for the first eight nights of any non-U.S. Summer Olympics in 36 years, according to data provided by the Nielsen Co. and NBC.
Last night’s primetime coverage of competition Day 7 of the London Games on NBC (8:30-11:09 p.m. ET/PT) earned a 16.2/29 national rating/share and averaged 28.5 million viewers. Friday’s events that aired in primetime included Michael Phelps’ 21st career Olympic medal (gold in the 100-meter butterfly), Missy Franklin winning gold in the 200-meter backstroke, and Katie Ledecky winning gold in the 800-meter freestyle. The rating was 5% higher than the same night in Beijing (15.4/28) and 13% higher than in Athens (14.4/27)). Viewership was up 9% from the comparable night in Beijing (26.1 million) and up 20% from the comparable night in Athens (23.7 million), the last European Summer Olympics.