NBC may be generating controversy as well as high ratings for its TV coverage of the 2012 Summer Olympics in London, but the network’s digital coverage also is attracting unprecedented traffic across NBCOlympics.com, the NBC Olympics Live Extra and NBC Olympics apps. The network claims that there have been 75 million total video streams, 34 million live streams (and counting — more than the entire Beijing Olympics), 744 million page views, and 31.5 million unique users (web only). NBC also reported more than 6 million downloads of its pair of apps. Cable, satellite and telephone TV customers have verified 6.2 million devices either on NBCOlympics.com or on the NBC Olympics Live Extra app — believed to be the most device verifications ever for a single event in TV Everywhere history. There are approximately 100 million multi-channel homes in the U.S.