Brian Brooks is managing editor at MovieLine.
Film Festival pickups highlight this weekend’s new specialty releases. Magnolia is targeting the traditional art house crowd for its cast-rich romantic-drama 360, while the director of The Babymakers said his comedy is the sort that big studios have now mostly abandoned. Sony Classics’ Celeste And Jesse Forever had a wild ride at different outfits before getting private financing and a pickup out of Sundance. China Lion nabbed Girlfriend Boyfriend at the Cannes Film Market and will target both gays and Asian audiences, while Alive Mind Cinema is taking a quasi-DIY approach for Seattle Film Festival doc Sushi: The Global Catch.
Director: Fernando Meirelles
Writer: Peter Morgan (screenplay), Arthur Schnitzler
Cast: Rachel Weisz, Jude Law, Anthony Hopkins, Ben Foster, Lucia Siposová
Distributor: Magnolia Pictures
Magnolia Pictures picked up this romantic-drama out of last year’s Toronto International Film Festival. The distributor was drawn to the film, directed by Fernando Meirelles and Oscar-nominated writer Peter Morgan (The Queen) due to its pedigree of filmmakers and actors. “It’s a sophisticated team of filmmakers and a lovely cast,” said Magnolia exec Matt Cowal. “It’s a smart and elegant movie that will appeal to the classic art-house audience.” To reach that crowd, Magnolia created a poster and trailer for the “ensemble character-driven film, and we’ve been pushing this online.” It opens in exclusive runs today in New York and Los Angeles. Magnolia aims to reach the top 10 markets by August 10th and the top 20 by August 20th. (more…)