Is 'Emily Owens MD' Part Of Procedural Wave At CW?: TCA

Diane Haithman is contributing to Deadline’s TV coverage.

At today’s CW panel on its new procedural drama Emily Owens M.D., executive producer Jennie Snyder Urman said that the show starring Mamie Gummer will be a traditional procedural despite its comic elements. “I guess I wanted to do a procedural, I’ve been in a more soapy landscape for a while,” said Urman, whose credits include The Gilmore Girls, Lipstick Jungle and 90210. After the session, she added that the CW wanted to “expand the brand” by adding procedurals, and said she hoped the show would bring together the elements of both procedural and soap with a young characters for the CW’s target audience of adults 18-34. (more…)

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