National CineMedia Teams With Amazon To Offer Theatrical Events On Home Video

Exhibition companies hate it when studios encourage people to spend time in their living rooms instead of the local movie house. But theater owners look at things a little differently when they’re the ones producing the entertainment. Case in point: today’s agreement between National CineMedia’s alternative entertainment unit — NCM Fathom Events — and Amazon to provide DVDs and digital downloads of concerts, lectures, and other events produced for movie theaters. Although National CineMedia was created by Regal, AMC, and Cinemark, Fathom Events EVP Shelly Maxwell says the arrangement with Amazon “allows fans to experience select events again from their own living room or available connected device.” Theaters don’t have to worry yet that new arrangement will dent attendance. The first home video being offered is “Dr. Harvey Karp, LIVE: A Conversation About Babies, Toddlers and Sleep.” It’s available on DVD for $19.99 and digitally for $11.99.

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