Gymnastics, swimming, basketball and cycling were all part of the winning team for the Olympics (11.4/31) on Sunday. NBC’s primetime coverage of the London Games was up 2% from comparable dates during the last summer Olympics in Beijing in 2008 and up 63% from Vancouver’s 2010 Winter Olympics. And, after a record-breaking Opening Ceremony and big first day, a lot of people are watching: TV usage was up 9.3% from 7-11 PM last night. NBC won the night in adults 18-49 and in overall viewers with 35.44 million.
Other than the Olympics, only CBS aired new shows Sunday. After starting off the night with a 60 Minutes (0.8/3) repeat, the network had Big Brother (1.8/5), which was down 10% from last Sunday’s broadcast, and the new reality show 3 (0.5/1), which was down 38% from its record-low debut last week. CBS ended the night with a repeat of The Mentalist (0.7/2). (more…)