CBS is known to take shots at its competitors, and the network’s entertainment president Nina Tassler came out swinging this morning. She walked out on stage for the CBS TCA executive session carrying a plush monkey, a jab at NBC, which brought in the monkey from its new comedy series Animal Practice to its TCA presentation and party, where she shared the lion’s share of attention with fellow guest Sarah Palin.

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“It’s been a TCA full of cell phone announcements from the stage, monkeys, Sarah Palin, renegotiations.  I couldn’t resist,” Tassler said of the TCA events from this past week that also included Fox Entertainment president calling new American Idol judge Mariah Carey during Fox’s executive session. While boasting about CBS’ ratings success (the network finished again as the most watched network and No. 2 in 18-49 to Fox this past season), Tassler took issue with another comment from Reilly who said on Monday that Fox’s reign as the top network among adults 18-49 may come to an end next season when CBS has the Super Bowl and AFC Championship Game. “According to Kevin Reilly ‑‑ thank you, Kevin ‑‑ we’ve just been awarded the 18‑49 crown for next year.  Thanks, Kevin, but I think we’ll try to earn it before we claim it.”

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Tassler confirmed that the network is in talks with 20th Century Fox TV and creators Carter Bays and Craig Thomas for a ninth season of veteran comedy How I Met Your Mother. (Tassler’s “pet monkey” wore a HIMYM tie too!) “The show had an incredible year last year,” Tassler said. “We’re having conversations right now about extending it, we want the show to come back next year. We’re still in early conversations, we’re not there yet in terms of resolving the situation, but we’re pretty optimistic.” Talks for a potential Season 9 are starting early because of the concept of HIMYM, which will lead to the reveal of who the mother is, so planning for a final season has to start way in advance. “Craig and Carter have a very strategic wrapup for the show,” Tassler said. (more…)