Amazon To House Global Digital Media Hub In London's Silicon Roundabout Area

With a view to enabling Amazon customers worldwide to watch online content wherever, whenever and however they want, the company has announced the creation of a new London design and development hub. Amazon will put teams from its subscription movie service, Lovefilm, and its interactive TV agency, Pushbutton, under one roof where they will create new interactive digital services for TVs, game consoles, smartphones and PCs. The Digital Media Development Center, according to managing director Paula Byrne, will “develop the next generation of TV and film services for a wide range of digital devices.” She further told Bloomberg that the goal is to ensure “every single person who is an Amazon customer wolrdwide is able to get to watch content where and when they want it, on the device they want it and to a very good standard.” The software developers and engineers who’ll be stationed at the new center previously worked on Lovefilm Instant, a service that provides members with unlimited streaming on over 280 internet-enabled devices. (more…)

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