The goal of the appointment and reorganization, NBCUniversal chief Steve Burke says in a staff memo, is to “enhance collaboration among our news brands.” That means NBC News’ Steve Capus and CNBC’s Mark Hoffman now will report to Fili-Krushel not Burke. And the new NBCUniversal News Group chairman — who has no newsroom experience — has to right a news operation that’s taking it on the chin. Rivals have gained so much ground on shows including Today, NBC Nightly News, and Meet The Press that even the typically NBC-friendly New York Times recently observed: “For the first time in more than a decade, NBC News appears adrift.”
Here’s the note Burke sent to employees:
I am writing to let you know that we are creating a new division called the NBCUniversal News Group. This division will be composed of NBC News, CNBC, MSNBC and the Weather Channel and it will be led by Pat Fili-Krushel as Chairman. Steve Capus, Mark Hoffman and Phil Griffin will continue in their current roles and Mark and Steve will continue to serve on the Executive Committee.
Our news businesses are the most powerful, important and profitable in the industry. Each of our news channels is a category leader and tens of millions of viewers look to us every day for fast and reliable information and analysis. I am confident that placing all of these assets into one group will accelerate their growth, individually and collectively. (more…)