Viacom And Lionsgate Poised To Become Syndication Powers: Analyst

This could be a big deal: Domestic TV stations and cable networks already pay about $20B a year for syndicated shows, RBC Capital Markets’ David Bank says in an in-depth look this morning at the business. And digital streamers pay studios $2B for content, about half for TV shows. The amount from digital could grow as much as 30% next year if a new player challenges Netflix, Hulu, and Amazon in the online market. That’s provided much comfort for the companies that dominate syndicated sales of scripted sitcoms and dramas: studios affiliated with ABC, CBS, Fox, and NBC, as well as Warner Bros and Sony. But Bank says that Viacom is about to join the club for the first time since it split from CBS in 2005. TV Land’s original shows including Hot In Cleveland and Happily Divorced “could generate new and profitable revenue streams for Viacom as the shows accumulate enough episodes to move into broadcast syndication,” Bank says. He believes that CBS-owned stations will begin to air Hot In Cleveland (more…)

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