USA Today Introduces Guide To Web Video

It didn’t take long for tech entrepreneur Larry Kramer to begin to put his stamp on what was known, in the pre-digital era, as The Nation’s Newspaper. Kramer, who became USA Todays publisher in May, unveiled today a print and online feature called “TV On The Web.”  It will list webisodes and video podcasts that grab the attention of the publication’s editors and reporters, with a weekly pick from blogger Whitney Matheson. “With celebrities such as Tom Hanks and Jerry Seinfeld entering the web-only space, and alternative programming sites such as YouTube, Hulu and Netflix carrying exclusive programming, the time has come to reflect the changing media landscape,” Kramer says. The online information is divided into genres including animation, comedy, drama, entertainment, tech and gaming, and family. It will appear in the print edition’s TV listings page, and at this website. The announcement comes the same day as the series premiere of Hanks’ Electric City on Yahoo.

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