2ND UPDATE 11:15 AM: Legendary just sent out the announcement that it has finalized an agreement to purchase Nerdist Industries.
EXCLUSIVE… UPDATE 9:30 AM: Legendary Entertainment heading into Comic-Con has set a new deal with multiplatform fanboy outfit Nerdist. My sources say huge comic book fan Thomas Tull will be stepping up his existing early investment in Nerdist and actually making an all-out acquisition. But co-owner Peter Levin (my pal) wouldn’t do a deal that stripped him and the other co-owner Chris Hardwick of autonomy for the editorial business. Now they will report to Legendary Entertainment COO Tim Connors. The strategy is that the addition of the Levin and Hardwick digital prowess would add more firepower to the Tull war-chest. Hardwick and Levin will continue in their current roles within Nerdist, and will also take on the roles of Co-Presidents of Legendary’s digital business with Hardwick serving as Co-President Digital Content and Levin functioning as Co-President Digital Strategy. They will work closely with Legendary’s executive management team on event management and comics-related operations. The deal calls for Nerdist to maintain complete editorial autonomy and operations, while benefitting from Legendary Entertainment’s resources and platform as the company continues to offer up quality fanboy content to audiences around the world. Nerdist was founded in 2008 by Hardwick — a comedian, author, podcaster, new media personality and AMC’s The Talking Dead host. In 2011, Nerdist and Levin’s GeekChicDaily merged to form Nerdist Industries with Hardwick serving as Founder and Chief Creative Officer while digital media entrepreneur Levin became CEO of the new company. (more…)