Comedy Central Taps Mitch Fried To Lead Foray Into Merchandise Business

Viacom CEO Philippe Dauman has told investors that he sees a big opportunity for his company to grow by promoting sales of consumer products tied to its entertainment brands. Here’s how Comedy Central plans to chip in:

NEW YORK, July 9, 2012 — COMEDY CENTRAL, the #1 brand in comedy, has created COMEDY CENTRAL Enterprises, a new business division that will focus on building upon COMEDY CENTRAL’s leadership position in the industry through consumer products, home video, CDs and digital downloads, publishing, and live touring, it was announced today by Michele Ganeless, President, COMEDY CENTRAL. Mitch Fried has been promoted to the newly formed position of Executive Vice President, COMEDY CENTRAL Enterprises and will head up the new business division, reporting to Ganeless. Fried was formerly Senior Vice President, COMEDY CENTRAL Live Entertainment. (more…)

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