EXCLUSIVE: It sure looks that way based on the eye-opening — and, up to now, undisclosed — stories of hardball gamesmanship that MovieTickets tells the Circuit Court in Palm Beach, Fla., in its breach of contract suit against AMC Entertainment. The online ticketing company and its backers — ad and ticket sales company Hollywood Media, and Sumner Redstone‘s National Amusements — say in the second amended complaint filed last month that the No. 2 theater chain, a founding member, engaged in “unconscionable, unfair, and deceptive acts and practices.” They culminated in AMC’s decision in February to move its online business to Comcast-owned Fandango. The plaintiffs add that MovieTickets’ “current viability has been threatened” by AMC. But if they prevail, then AMC might have to return to the fold and pay as-yet unspecified damages. That could belie the claim by The New York Times and its followers in the trade press that the online ticket sales competition is already over, with Fandango the winner. Even though AMC switched sides, it noted in an SEC filing on Friday that it still owns 26.2% of MovieTickets.