RATINGS RAT RACE: Fireworks Down, NBC Wins The 4th

If you didn’t like fireworks, there wasn’t a lot new on television on Independence Day. On CBS at 10 PM, there was the live Boston Pops Fireworks Spectacular (0.8/3), which was down 27% from last year’s July 4 celebration. NBC started the party at 9 PM with the Macy’s 4th Of July Fireworks Spectacular (1.7/7), with Katy Perry and Kenny Chesney performing. That was down 19% from last year’s explosions but still pulled in 7.9 million viewers overall, according to fast national estimates. (The network broadcast an encore [1.4/5] at 10.) Fireworks Spectacular was the night’s top show in the adults 18-49 demo and among total viewers. NBC won the night in the demo and in total viewers with 5.5 million. Univision finished second with 2.73 million viewers overall. (more…)

This article was printed from https://deadline.com/2012/07/ratings-rat-race-fireworks-down-nbc-wins-the-4th-296517/