Hot Promo: Olympics Opening Sequence

The BBC has unveiled its title sequence and marketing campaign for the London 2012 Olympic Games. The one-minute animated trailer is a sneak for a full 2 minute 40 second version that will air for the first time on BBC One tonight. If you’re in the UK this summer, this is what you’ll see on broadcast coverage, computers, mobiles, tablets and connected TVs. Pete Candeland directed the trailer. Let the Games begin:

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