Euro 2012 is now one for the history books. The entire soccer tournament roundly scored a TV ratings bonanza for broadcasters in Europe. In the U.S., ESPN has been doing increasingly hefty numbers and is expected to report a strong turnout for the final when those figures come in tomorrow.
After netting 14.18M viewers during regulation play in Spain’s semifinal against Portugal last week, Spain’s Telecinco swept primetime Sunday with an average of nearly 15.5M watching the final — good for 83.4% of the audience share. In Italy, RAI’s broadcast of the semifinal match when it bested Germany last week was seen by about 20M viewers for a 68.4% share. On Sunday night, more than 22M Italians watched as their team was routed by Spain in the 4-0 shutout. The victory made La Roja the first team to win three major international titles in a row (after taking Euro 2008 and the World Cup in 2010). (more…)