NBC SportsNBC dominated Friday evening with NBC Sports’ coverage of the U.S. Olympic Team Trials, which swept the night’s six half-hours in 18-49 demos and total viewers and represented the No. 1 and No. 2 shows of the night in both categories. From 8-9 p.m. ET, the U.S. Olympic Team Trials: Swimming Finals (1.5/6 in adults 18-49, 6.0 million viewers overall) delivered NBC’s highest 18-49 rating in the time period since October 8, 2010 (Dateline NBC, 1.6) and biggest overall viewer total in the hour since March 2, 2012 (Who Do You Think You Are?, 7.369 million). U.S. Olympic Team Trials led the hour among repeats on ABC (Shark Tank 1.1/5 in 18-49, 4.23 million total viewers) CBS (Undercover Boss, 1.0/4, 4.74 million) and Fox (House, 0.5/2, 1.84 million) in all key ratings categories – adults, men and women 18-34, 18-49 and 25-54, as well as total viewers.

From 9-11 p.m. ET the Gymnastics Women’s Qualifying trials (2.3/8 in 18-49, 7.6 million viewers overall) generated the highest 18-49 rating for NBC in the time period since February 26, 2010 (Vancouver Winter Olympics, 6.9) and biggest overall viewership in the slot since March 25, 2011 (Dateline, 8.150 million). The U.S. Olympic Team Trials led the time period beating ABC (20/20, 1.0/4, 4.26 million) CBS (CSI:NY, 0.8/3, 4.66 million) and Fox (Bones, 0.5/2, 2.14 million) in all key ratings categories – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. In the 10-11PM hour NBC also surpassed ABC (20/20, 1.1/4, 4.5 million) and a CBS repeat (Blue Bloods, 0.7/2, 5.2 million). (more…)