I know that may sound strange to say about a company that has won the Animated Feature Academy Award an unprecedented six times — including four times in a row between 2007-2010 — and been nominated eight of the nine times it has been eligible since the category was established in 2001. (Of Pixar’s previous 12 films, Toy Story, Toy Story 2 and A Bug’s Life came before.) It even managed two Best Picture noms along the way. Who else can boast of that kind of track record? But last year, the Oscar nomination streak in the Ani category came to screeching halt with Cars 2, a movie that also bottomed out with the critics, managing only a 38% fresh score at Rotten Tomatoes, where the company had been accustomed to rating in the high 90s — at or near the top of the pack of all the year’s releases. In fact, out of all Pixar films released before Brave, the only movie to score below a 92 on RT was the original Cars, which garnered a still-respectable 74% fresh score. Brave stands right now at 75% fresh, good by most standards but still the smallest number for a Pixar movie outside the two Cars movies.
Will it matter? Its smash $66 million haul in opening-weekend boxoffice certainly was heartening, if underwhelming, to some analysts, as Deadline reported today. They seem to unrealistically expect the moon where Pixar is involved, even though Brave marked the studio’s remarkable 13th No. 1 opening out of 13. Its ‘A’ Cinemascore audience-satisfaction rating is also a big plus in carrying momentum forward. But is the bloom off the Oscar rose as far as the animation committee that chooses nominees? (more…)