Analysts Say 'Brave's' Big Open Still Missed The Bull's Eye

With $66.7M in domestic ticket sales, the weekend was “good, but not Pixar great,” Cowen and Co analyst Doug Creutz says this morning. Even though the film will be profitable, “we remain concerned that the creative direction of Pixar may be wobbling as Brave is now the second consecutive film to receive less-than-rave reviews,” he adds. Brave‘s 74% positive rating at Rotten Tomatoes makes it one of just three Pixar releases to fall below 90%. “While it may have been easy to write-off Cars 2 as a toy marketing campaign gone wrong, the fact that Pixar has released a creatively ‘average’ original film is of incrementally more concern,” Creutz says. He estimates that theaters here sold about 8M tickets for Brave, which is comparable to other recent Pixar films but is “well below” the levels for films released between 1999-2006. “Given the price Disney paid for Pixar, and the importance of Pixar as an engine of creative content for the company, we take the risk of erosion of Pixar’s creative greatness very seriously.” (more…)

This article was printed from https://deadline.com/2012/06/analysts-say-braves-big-open-still-missed-the-bulls-eye-291399/