ABC Family's 'Baby Daddy', TV Land's 'Soul Man' Post Their Nets' No.2 Comedy Openers

Two new cable comedy series, ABC Family’s Baby Daddy and TV Land’s The Soul Man opened solidly last night. Baby Daddy at 8:30 PM drew 1.7 million viewers and ranked as ABC Family’s No.2 comedy premiere in Total Viewers and all key demos, including Adults 18-34 (619,000) and Adults 18-49 (935,000). It built onto its Melissa & Joey lead-in by 13% in Total Viewers and 6% in persons 12-34. The debut of Baby Daddy also boosted Melissa & Joey, which set Season 2 highs in Total Viewers (1.5 million) and all key demos.

TV Land’s newest original sitcom, The Soul Man, a spinoff from the network’s flagship comedy Hot In Cleveland, also posted its network’s second highest rated series premiere. It was No.2 behind Hot In Cleveland among Adults 25-54 (1.0 rating) and Women 25-54. In total viewers, the series starring Cedric the Entertainer and Niecy Nash which was marketed primarily to African Americans, averaged 1.9 million, behind Cleveland (4.8 million) and Happily Divorced (2.4 million)

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