Premiere week will be all but for NBC this year as the network will open only one series, veteran Law & Order: SVU, in the traditional broadcast launch week, instead staggering its fall rollout over two months, from mid-August until mid-October. NBC will use its coverage of the summer Olympics and NFL football as launch pads for most of its new shows. Two of them, comedies Go On and Animal Practice, will get commercial-free previews during the Olympics — the Matthew Perry starrer Go On on Aug. 8 and the Justin Kirk-starring Animal Practice on Aug. 12, following the Olympics closing ceremony. On the next night, NBC will premiere the new Mark Burnett-Dick Wolf competition reality series Stars Earn Stripes. It will lead into the second season premiere of Grimm, which is already in production and will get an early run in the Monday 10 PM slot before moving to its regular Friday 9 PM berth on Sept. 14.
Just like it did with the Super Bowl last season, NBC will launch the third season of The Voice the night after a big football event, the season Sept. 9 premiere of Football Night in America. The week of Sept. 10 also will feature the Tuesday debut of new comedy The New Normal, time period premiere of Go On and the return of Parenthood. And like it used America’s Got Talent to preview new comedy Up All Night last year, NBC will sneak freshman comedy Guys With Kids after the penultimate episode of AGT on Sept. 12.
NBC’s highest-profile new drama, Revolution, will debut Sept. 17, with Thursday comedies Up All Night, The Office and Parks & Recreation also returning the week before the official start of the season. The rollout of the remaining NBC series, including freshman Chicago Fire, will be staggered throughout October, with Whitney and Community last out the gate in their new Friday slot on Sept. 19. NBC is the second broadcast network to keep its fall launches outside of premiere week this year. The CW said at its upfront that it will roll out its lineup in October.
Here are NBC’s Fall 2012 premiere dates: (new shows are in upper case):