Frequent Moviegoing Drops But Consumers See More Value In All Entertainment: Study

David Bloom is a contributor to Deadline.

Frequent moviegoing has plummeted among entertainment options for Americans during the past three years, according to results of an annual survey by the public relations giant Edelman. The study, which looks at attitudes and preferences of U.S. and UK entertainment consumers and the impact of social media, was presented today at the Soho House in West Hollywood. It shows that TV remains the most-used source of entertainment (45% of Americans frequently turn to it for entertainment, and 58% in the UK), while the Internet continues to creep up in usage (34% of U.S., 27% of UK). The real loser, however, was “cinema/movies,” which now rate as a “frequent source of entertainment” among just 3% of U.S. consumers, down from 28% in the survey just two years ago. (more…)

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