Solid Ratings Start For 'Bethenny' In Test

Warner Bros’ daytime syndication hopeful Bethenny, starring reality star Bethenny Frankel, got off to an encouraging start for its six-week test run on Fox stations in six markets. In its first airing yesterday, the talk show averaged a 1.5/5 in the overnight metered households, up 36% from its lead-in in the six markets and improving its time periods by 88% vs. last year. In women 25-54, Bethenny was up 67% from its lead-in and 200% vs. last year. So far it has been the highest-rated daytime talker tested on the Fox stations. Not surprisingly, Bethenny performed best in New York, Frankel’s home market, where it scored a 1.9/7 on WNYW, finishing third in the 11 AM hour behind ABC’s The View and CBS’ The Price Is Right. The only market where Bethenny fell from its lead-in was Philadelphia, where it averaged a 1.8/7 in homes, down from Wendy‘s 2.5/9. (more…)

This article was printed from https://deadline.com/2012/06/solid-rating-start-for-bethenny-in-test-run-285267/