'Safety Not Guaranteed' Lands Solid And 'Dark Horse' Rides: Specialty Box Office

FilmDistrict scored on the specialty side this weekend with a solid $11K-plus average with Safety Not Guaranteed. The movie grossed $100K across 9 locations. FilmDistrict distribution president Jim Orr said, “Safety Not Guaranteed opened very close to what we expected, though the increase on Saturday from Friday was higher than we anticipated which we think reflects the great word of mouth that this picture will enjoy. We expand Safety into a total of 17 markets and close to 50 theater on the 15th, then expand into a total of 37 markets on the 22nd and roughly 120 theaters.”

Related: HOT WEEKEND! Both ‘Madagascar 3′ And ‘Prometheus’ On Fire For $59.6M/$49.5M

Todd Solondz has long been a favorite of a certain kind of movie lover. His last film, Life During Wartime opened in one theater with just over $30K its opening weekend in 2010 and for comparison sake, Palindromes (2005) averaged a bit over $8K in its opener in seven theaters. His latest, Dark Horse, came in ‘asi-asi’, or just fine for the uninitiated, with $15K in one location. “We are extremely proud of the weekend numbers for Dark Horse,” said Ruth Vitale, who is spearheading Brainstorm Media’s entry into theatrical. “Todd Solondz is one of the definitive voices in independent cinema, and the combined teams of Brainstorm, Double Hope Films, and Vitagraph have all contributed to his latest film’s success.”

Focus Features added 80 locations for their Wes Anderson-directed Moonrise Kingdom in its third weekend, the Cannes 2012 opener grossed just under $1.6M for a $16,443 average. And even better is the fact that the feature landed in the big box office top 10. (more…)

This article was printed from https://deadline.com/2012/06/safety-not-guaranteed-lands-solid-and-dark-horse-rides-specialty-box-office-284276/