Filmmakers Delve Into The Future Of Franchises: Produced By Conference

The future of Hollywood franchises is international and it is female, producers agreed this afternoon on the Studio Tentpoles panel at the PGA’s Produced By Conference. “I think Hollywood was too stupid to figure that out for a while” said The Hunger Games producer Nina Jacobson, citing the recent success of the her own new franchise and The Twilight Saga as examples of female-driven blockbusters. “I think that there will be something really big that will reverse engineer itself for the American market,” said Transformers and Red producer Lorenzo Di Bonaventura, taking a different perspective and noting the changing nature of the French film industry toward more populist fare. “It’s going to come at us and I think that will be a good thing.” Jacobson also lamented Hollywood’s pursuit of what she called the “fanboy” audience. “Can you think, between movies, TV, video games and porn, any audience that has a shorter attention span?” she asked. She pointed out that women are the primary economic decision-makers in most households. Di Bonaventura and Jacobson were joined on the panel by The Hangover movies’ director Todd Phillips and “Sisterhood of the Traveling Pants” producer Debra Martin Chase. Former Warner Bros executive Kevin McCormick, producer of the upcoming Gangster Squad, moderated the panel. Philips declined to say anything about the plot of The Hangover 3 except that it is “not going to be another forgotten night.” (more…)

This article was printed from https://deadline.com/2012/06/filmmakers-delve-into-the-future-of-franchises-produced-by-conference-284172/