Disney Unveils Details Of Its Anti-Obesity Ad And Information Initiative

UPDATE: Michelle Obama was on hand for the company’s announcement in Washington. She praised Disney for listening to parents who are more and more concerned about what their kids are eating. She said Disney has seen momentum building across the country on behalf of children’s health and has realized that what is good for children can also be good business. She also said she’s getting letters everyday from kids who tell her they’re eating healthier, getting more exercise and “loving every minute of it.”

PREVIOUS, 8:13 AM: The news was already out, but it’s important — and this makes it official.

BURBANK, Calif., June 5, 2012 – Building on its landmark nutrition guidelines established in 2006, The Walt Disney Company (NYSE: DIS) today became the first major media company to introduce new standards for food advertising on programming targeting kids and families. This significant undertaking marks the latest step in Disney’s partnership with parents to inspire kids to lead healthier lifestyles. Under Disney’s new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney’s nutrition guidelines. The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar. (more…)

This article was printed from https://deadline.com/2012/06/disney-unveils-details-of-its-anti-obesity-ad-and-information-initiative-282031/