CKx Rebrands Itself As Core Media, Adds To Management Team Under Marc Graboff

UPDATED: CKx, the company whose portfolio includes reality series American Idol and So You Think You Can Dance, the Elvis Presley estate and the Muhammad Ali brand, has been rebranded CORE Media Group, Inc. It is run by former NBC executive Marc Graboff, who was named president earlier this year and has made his first management appointments. “Our focus now is to take CORE to the next level,” Graboff said. “This means everything from creative content, and new means of distribution to changing the way we partner with sponsors, producers and artists to grow our business.” Graboff’s senior management appointments do not include creative positions as he plans to take his time making executive decisions in that area. But he is busy with dealmaking, closing in on several overall deals with unscripted producers and a reality company acquisition. Core is targeting cable reality and scripted series as well as game shows for its development slate, Graboff said, adding that he plans to build the company around its strong core licensing, merchandising and integrated marketing operations. (more…)

This article was printed from https://deadline.com/2012/05/ckx-rebrands-itself-as-core-media-adds-to-management-team-under-marc-graboff-279948/