Apple Has Big Secret Surprises Coming Next Week – But CEO Tim Cook Won't Detail

Tim Cook Apple All Things DProblem is, Apple CEO Tim Cook won’t say what they are. He told the AllThingD conference tonight that he has never been so amazed as he is by “all the things I cannot talk about today.” In fact, Cook said the notoriously tight-lipped Apple would “double down on secrecy on products”. On the TV front, however, Cook made no secret of his enthusiasm for Steve Jobs’ pledge to change television with Apple TV like iTunes changed music. “We have a good relationship with the content owners,” Cook replied when asked about Apple and the Hollywood studios. “I’ve met with several of them recently; they were talking about what more we could do with them.” (Cook made a point of noting his respect for what Apple board member Bob Iger has accomplished at Disney.) Cook wouldn’t disclose what those discussions with Hollywood were about, except to say, “most people would say that TV is not an area of their life they are completely pleased with.” (more…)

This article was printed from https://deadline.com/2012/05/apple-has-big-secret-surprises-coming-next-week-tim-cook-says-279233/