Does 'The Avengers' Illustrate How Marvel Will Make A Fortune For Disney?

This is becoming an interesting debate, which PDL Capital President Lawrence Meyers takes on this morning in a vigorously argued blog post responding to Bernstein Research analyst Todd Juenger’s controversial report last week on the subject. Juenger said that the huge success of The Avengers — which has generated $1.3B in ticket sales at worldwide box offices this month — merely makes Disney’s 2009 agreement to pay $4.2B for Marvel “a good deal,” not a self-evidently great one. That’s “the silliest statement I’ve heard in years,” Meyers says. The value of Disney CEO Bob Iger’s decision “was self-evident the day the deal got made.” Juenger misses the point, Meyers says, by focusing on the probable returns from Marvel-related movies. The operation will “generate tens of billions for Disney over decades” as it comes up with new characters, and storylines to pair them. “Movies will be the flagship product, but there will be television shows (primarily animated), direct to video, and at some point in the future, they’ll just reboot each of the characters and start all over again,” Meyers says. “This literally will go on for decades. And audiences will keep paying.” (more…)

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