After two weeks of unimpressive specialty openers, Focus Features‘ Moonrise Kingdom has taken the specialty box office by storm, shattering records over Memorial weekend. Directed by Wes Anderson, the film opened the Cannes Film Festival and then hit theaters in the States, setting a new record for a live-action feature in a regular theatrical run, surpassing Dreamgirls‘ stunning $126K per theater average debut in three theaters back in 2006. Moonrise Kingdom averaged a whopping $130,752 at four locations and an overall four-day $669K gross. Focus, which holds worldwide rights, will take the movie to additional cities in the U.S. each weekend through June, expanding Moonrise Kingdom to several hundred screens. “Moonrise is a story of love’s improbable triumph, and for Wes Anderson and his team a labor of love from start to finish,” said Focus CEO James Schamus. “How wonderful it is to congratulate him, on behalf of everyone at Focus, for this remarkable, record-breaking opening.”
Also opening with gusto, The Weinstein Company‘s The Intouchables, which averaged over $34K in four theaters. This should bode well for the French-produced film. It has had a spectacular run overseas, breaking records in France and grossing well over $300 million to date.
Among other Memorial Day weekend specialty debuts, Samuel Goldwyn’s Cowgirls n’ Angels screened in 50 theaters, averaging a disappointing $1,314, while Adopt Films launched Mighty Fine at 30 locations, averaging a similarly tepid $1,233. A bit stronger were Fisher Klingenstein’s OC87 which bowed at one location, grossing $7,500, while Strand Releasing’s Oslo, August 31st averaged $5,750 from a pair of theaters. (more…)