SUMMER SLUMP? Will Smith's 'MIB3' Slows To $70M Memorial Weekend; Fifth Major Movie To Disappoint; Global Cume $203.2M; 'Avengers' Still Setting Box Office Records

MONDAY, 6TH UPDATESo Men In Black 3 officially opened with a $55M three-day weekend and a $70M four-day Memorial Holiday. (Although rival studios say the numbers are slightly less: $54.5M/$68M.) That’s still not anywhere close to the $90M where Hollywood thought this popular franchise would debut its threequel, or the $80M which Sony Pictures expected. Even not adjusted for the 3D premium or higher ticket prices or inflation, MIB3 couldn’t beat Will Smith’s I Am Legend ($77M in 2007) or Hancock ($62M in 2008). MIB3‘s  international number is $133.2M for a worldwide cume of $203.2M. IMAX sales contributed worldwide approximately $12.5M, which is 20% higher than their previous record for a worldwide memorial day release. Problem is that MIB3 was very expensive to make at a cost of between $225M to $300M. Plus, demonstrating more trouble for Hollywood, overall moviegoing of $190M for this holiday weekend was down a huge -31% from last year’s record. For more analysis, see below:

Here’s the Top Ten (based on 4-day holiday estimates):

1. Men in Black 3 3D (Columbia/Sony) NEW [4,248 Theaters] PG13
Friday $17.8M, Saturday $19.2M, Sunday $17.9M, Estimated Monday $15.0M
3-Day Weekend $55M, 4-Day Holiday $70M,
International Cume $133.2M, Global Cume $203.2M

2. Marvel’s The Avengers 3D (Disney) Week 4 [3,918 Theaters] PG13
Friday $9.6M, Saturday $14.1M, Sunday $13.2M, Monday
3-Day Weekend $36.7M, 4-Day Holiday $46.8M, Cume $523.6M
International Cume $281.9M, Global Cume $1.305B

3. Battleship (Universal) Week 2 [3,702 Theaters] PG13
Friday $3.0M (-65%), Saturday $4.1M, Sunday $3.8M, Monday
3-Day Weekend $10.9M, 4-Day Holiday $13.8M, Cume $47.3M
International Cume $232.4M, Global Cume $279.7M

4. The Dictator (Paramount) Week 2 [3,014 Theaters] R
Friday $2.7M (-51%), Saturday $3.3M, Sunday $3.1M, Monday
3-Day Weekend $9.2M, 4-Day Holiday $11.7M, Cume $43.6M
International Cume $50.3M, Global Cume $93.9M

5. Dark Shadows 3D (Warner Bros) Week 3 [3,404 Theaters] PG13
Friday $2.0M, Saturday $2.8M, Sunday $2.5M, Monday
3-Day Weekend $7.4M, 4-Day Holiday $9.4M, Cume $64.9M
International Cume $106.6M, Global Cume $171.5M

6. Chernobyl Diaries (Alcon/Warner Bros) NEW [2,433 Theaters] R
Friday $3.5M, Saturday $2.3M, Sunday $2.0M, Monday
3-Day Weekend $7.9M, 4-Day Holiday $9.3M

7. What To Expect When You’re Expecting (Lionsgate) Week 2 [3,021
Theaters] PG13
Friday $2.2M (-42%), Saturday $2.6M, Sunday $2.2M, Monday
3-Day Weekend $7.1M, 4-Day Holiday $8.8M, Cume $23.8M

8. Best Exotic Marigold Hotel (Fox Searchlight) Week 4 [1,233
Theaters] PG13
Friday $1.6M, Saturday $2.4M, Sunday $2.2M, Monday
3-Day Weekend $6.3M, 4-Day Holiday $8.2M, Cume $18.4M

9. The Hunger Games (Lionsgate) Week 10 [1,421 Theaters] PG13
Friday $593K, Saturday $875K, Sunday $800K, Monday
3-Day Weekend $2.2M, 4-Day Holiday $2.8M, Cume $395.8M
International Cume $249M, Global Cume $644.2M

10. Think Like A Man (Screen Gems/Sony) Week 6 [786 Theaters] PG13
Friday $395K, Saturday $540K, Sunday $480K, Monday
3-Day Weekend $1.4M, 4-Day Holiday $1.8M, Cume $88.7M

SUNDAY AM, 4TH UPDATE: A lot was riding on this weekend’s worldwide totals for Will Smith (back at cineplexes after a 4-year hiatus) and Sony (reviving a costly Columbia Pictures franchise that was dormant for a decade). But Memorial Weekend newcomer Men In Black 3 is now the 5th major studio release that has underperformed domestically at the start of Summer 2012. Plus, demonstrating more trouble for Hollywood, overall moviegoing of $190M is down a huge -31% from last year’s record. Overseas, MIB3 was off to a better start, and Sony is projecting it to take in an estimated $202M worldwide total during its first few days of release in 106 territories. Of that, IMAX sales contributed approximately $12M to the global cume, which is 20% higher than the previous record for a worldwide Memorial Day release because of aggressive IMAX building overseas. Sony said MIB3 was #1 in 104 countries. In this country, yes, MIB3 finally vanquished three-time #1  Marvel’s The Avengers which was starting its 4th week in domestic release. Even so there’s continuing good news for Disney’s 3D superhero assembly: it crossed $500M on Saturday, reaching the mark in just 23 days which is setting a new speed record (better than Avatarwhich took 32 days). In 3,918 theaters, it’s a solid #2 with about a $36.9M three-day weekend and a $48.5M Memorial Holiday. It is currently the #4 film of all time globally and domestically and is currently the #5 film of all time internationally, passing Transformers: Dark of the Moon ($771M) this weekend. Even if Avengers weren’t sucking the air out of North American box office, trust me when I say the movie moguls are worried what lies ahead for their films in June after a dismal domestic May… (more…)

This article was printed from https://deadline.com/2012/05/men-in-black-3-opens-to-1-3m-midnights-277999/