MundoFox, the newest of Fox Hispanic Media’s quartet of Spanish-language networks targeting the U.S. market, unveiled its launch programming today at the Ziegfeld Theatre in Manhattan. FHM’s sports network FOX Deportes, women’s lifestyle oriented Utilísima and Nat Geo Mundo also presented their programming for the coming broadcast year. FHM networks offer the U.S. Latino market “innovation and choice … that will allow marketers to more effectively reach the new Latino consumer,” said Hernán Lopez, president and CEO of Fox International Channels.
MundoFox — Programming for the summer launch includes a combination of teleseries, telenovelas and unique weekly series created originally in Spanish in addition to a daily newscast, live sports and family and children’s programming. Program titles include El Capo, Kdabra, Corazones Blindados, Minuto para Ganar, Allá Te Espero, Santísimas, Los Pobres Ricos, El Joe and Amo de Casa.