Sundance Film Festival 2012 Generated $80M For Utah: Study

Park City, UT — May 16, 2012Sundance Institute today announced that the 2012 Sundance Film Festival, which took place in Park City, Utah, in January, generated an overall economic impact of $80 million for the State of Utah, according to the independent annual economic and demographic study conducted by the University of Utah’s Bureau of Economic and Business Research at the David Eccles School of Business (BEBR).

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