Specialty Box Office: Blasé Weekend For Openers; 'Best New Marigold' Still Strong

Specialty openers did not fare well. Sony Classics lead a rather unspectacular crowd of rollouts, bowing Where Do We Go Now? in a trio of locations, grossing nearly $17K and an average just under $6,000. Magnolia opened a pair of titles with not so good results. Comedy/thriller God Bless America debuted at just over a dozen locations, averaging $2,196 while the distributor’s I Wish appeared in five theaters, averaging a little less than $2,000. Magnolia, however, had good news with its hit doc Jiro Dreams Of Sushi. The film passed the $2 million cumulative mark and is the second highest grossing doc of the year (just under the aggressively hyped Bully).

A pair of second week holdovers fared a bit better in limited release. While The Avengers broke records with the highest second-weekend grosses ever, Fox Searchlight’s The Best Exotic Marigold Hotel earned a place in the overall box office top 10 with only 178 locations (an additional 151 from its debut). The Dame Judi Dench starter grossed more than $2.6 million, averaging a fantastic $14,888. Searchlight said it will expand Marigold Hotel to an additional 24 markets and add 300 theaters next weekend. A spokesperson said the feature is “playing well to moms,” adding, “It was terrific counter-programming for the adult audience against the two tentpole films in the market place.  Clearly, it was a Happy Mother’s Day for the Best Exotic Marigold Hotel.”

And Sundance Selects First Position added 14 theaters for its second weekend, grossing $91K for a $3,800 average. The film debuted last week at five locations, averaging $10,200.

NEW

God Bless America (Magnolia Pictures) NEW [13 Theaters] Weekend $28,550, Average $2,196

Where Do We Go Now? (Sony Pictures Classics) NEW [3 Theaters] Weekend $16,776, Average $5,592

I Wish (Magnolia Pictures) Week 14 [5 Theaters] Weekend $9,960, Average $1,992

Otter 501 (Paladin) NEW [3 Theaters] Weekend $5,500, Average $1,833

Small, Beautifully Moving Parts (Long Shot Factory) NEW [2 Theaters] Weekend $3,300, Average $1,650

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This article was printed from https://deadline.com/2012/05/specialty-box-office-blase-weekend-for-openers-best-new-marigold-still-strong-271383/